Social

Social media is one of the best ways to create and share content, providing an opportunity to make a lasting connection.

With most B2B marketers using social media to distribute content, the need for a social media presence is undeniable. Whether your goal is to increase website traffic, foot traffic, or phone inquiries, it all starts with creating interest to attract clients, donors, investors, and your target audience.

Here are a few content methods worth adding to your social strategy:

Created Content
Pushing thoughts and ideas are great, but your audience also wants to know what sets you apart. Creating blog posts help you focus on your strengths and create an emotional appeal. Pushing across all your social platforms will aid in bringing you the desired recognition. If writing blog posts do not align with your business plan, try telling your story through images or video, adding a human quality to the digital platform.

User-Generated Content
User-generated content (UGC), which is also known as user-created content, allows the audience to become the focus. Creating a social campaign or contest centered around your product or service offering, with the requirement to use a company-focused hashtag, adds reach and creates a lasting connection. UGC promotes likes, shares, and, ultimately, traffic to your website by way of getting users “buzzing” about your brand.

Curated Content
Sharing other's content (like an article from an industry leader) and captioning with a statement or question that connects the theme of the information with your product or service is the quickest and most common content creation action. By drafting a quick, impactful caption to go with the article, your business can add its voice to this type of content. Choosing topics associated with your service offerings is a great start to establish your brand and fill a need.

Hashtag Use
Of course, one bonus piece of the puzzle we cannot leave out is the importance of incorporating hashtags into these compelling social captions. To make the right impact and extend the reach or searchability of your efforts, you will want to capitalize on the hashtags already in use. Researching keywords that are trending within your industry or target audience will lead customers right to you. The more people who see your post, the more engagement you will receive, delivering the right type of impressions.

AI and Chatbots
Using AI and chatbots can boost your customer service by speeding up response times and handling common questions smoothly. These tools make the customer experience better, ensuring quick and accurate help. Plus, by automating routine tasks, your team can focus on more strategic social media efforts and tackle more complex customer needs. This not only increases productivity but also lets you engage with your audience in a more personalized and effective way.

In short: Tell your story, help someone in need, and put yourself among industry leaders. While it is unlikely this will create a viral response, it will form purposeful connections; and we all know that is the basis of the best, most successful relationships.

Peeeple is a boutique digital marketing agency. To discuss social media management and how to create the right connections, please contact us.