Social


Small plastic props of simple, stylized human figures standing in rows, offset from each other with two arrows pointing from one person to the two standing to the back and sides of them.

A SIMPLE GUIDE FOR YOUR CORPORATE LINKEDIN PAGE

According to LinkedIn, consumers come into contact with 10 pieces of content before making any decision. In the world of social media, LinkedIn is a great tool to leverage your professional influence and build a lead generating network.


Below is a simple starter guide that can be put in place for your organization today.


01 Logo Image
The image you select needs to represent your brand appropriately. Use a company logo that abides by the recommended image dimensions. This helps create familiarity of your brand for potential leads, pushing them to take that next 'connection' step.


02 Company Details
When someone is curious about your brand, they will likely go directly to your page to gather more information. Having a detailed and thoughtfully written ‘About Us’ section along with updated ‘Company Details’ is essential to represent your group both creatively and accurately.


03 Keep It Professional
While other social channels (i.e., Facebook, Twitter, Instagram) allow for your brand to be a little light-hearted, with LinkedIn – keeping a professional tone will have more impact. You will want your organization to be perceived as the 'go to' in this professional atmosphere.


04 Add Content
Once you have your LinkedIn voice, posting content will drive your message. Setting up a content calendar will help map out the month, quarter and year’s posting schedule. This will add context and presence while keeping your company page fresh.


05 Make Connections
If it fits within your business model, it is always a good idea to make the extra connection with your current and past clients, team members, classmates, etc. Keeping yourself up to date with their new projects and company changes will allow for your brand to leverage that communication and keep you top of mind. Commenting and liking noteworthy posts such as a simple ‘Congrats!’ can make a lasting impression.


06 Recommendations, Endorsements, and Kudos
If your personal LinkedIn profile is representing the organization (in whole or part), leverage this connection to link your reputation to the company. Taking the initiative to recognize others in your network, connected to the business, almost always triggers a reciprocal endorsement.


Once the stage is set and you are delivering regular, consistent content, you should consider sponsoring posts using smart digital advertising techniques for more extensive, highly targeted and remarketing efforts.

Peeeple is a boutique digital marketing agency. To learn more about social media marketing strategies and how to become an influencer with your industry, please contact us.

Updated 2020


Want a Free Digital Audit? Sign Up.

THANK YOU. WE WILL CONTACT YOU WITH OUR AUDIT
PROBLEM SUBMITTING. PLEASE TRY AGAIN OR CONTACT SUPPORT.


What People Say

  • Very clear and timely information, which enables us to act quickly on trends and traffic. We love their reporting and meeting structure. They approach our digital efforts as if they were their own!

  • Peeeple coordinates our social platforms, service emails, and pay per click advertising. They use industry leading tools that allow accurate implementation of monthly, quarterly and annual campaigns.

  • They are the experts, whether delivering drip or retargeting digital marketing campaigns! We see regular engagement and a growing audience across LinkedIn, Facebook, Twitter and Instagram!

Get in Touch/ Sign Up



HEADQUARTERS: 250 W Church Avenue, Ste 250
Longwood, FL 32750
PHONE: 407 265 8003 855 265 4664
EMAIL: Click Here


Google map, showing the location of Peeeple in Longwood, Florida. Google map, showing the location of Peeeple in Longwood, Florida.